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Flyer and EDDM tracking by industry
Every trade mails differently: different seasons, offers and neighborhoods. These guides show how to plan routes and measure results for your business.
Home services
HVAC
Tune up and replacement mailersFind the routes that book tune ups and turn them into replacements.
Roofing
Storm door hangers and follow up mailSee which storm zones book inspections and prove crews covered them.
Real estate
Guides for plumbing, lawn care, pest control, cleaning and restaurants are on the way, one every week.
What every industry has in common
- Plan by route. Use the EDDM route map to pick the carrier routes in your service area and see how many homes each one has.
- Give every route its own code. A different QR code per route is the only reliable way to tell routes apart. See how to track EDDM by route.
- Measure jobs, not just scans. Mark which scans and calls became paying jobs, then compare ROI by route.
- Mail again where it worked. Put the next budget into the routes that paid off, and test a few new ones.
Last updated October 17, 2026.
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