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EDDM in Madison, WI: which ZIP codes to mail
About 142,048 households live in the 12 Madison ZIP codes with Census numbers. 45% live in houses and 47% own their home. Compare the ZIP codes below, then pick the exact routes on the USPS EDDM tool.
Compare Madison ZIP codes
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| ZIP | Fit | Households | Houses | Owners | Median income |
|---|
How the fit is worked out
- Home services: share of homes that are houses (45%), share of owners (35%), median income up to $150,000 (20%). Houses with owners need roofs, yards and HVAC.
- Real estate farming: share of owners (60%) and of houses (40%). Owners are the people who sell.
- Restaurants, shops and gyms: number of households compared with the other ZIPs (70%) and share of apartments (30%). More homes close together means more people near you.
- Reach the most households: households only, compared with the largest ZIP in your list.
- Strong fit is 65 or more out of 100, possible fit 45 to 64. ZIP codes with under 200 households, or a margin of error over a quarter of the count, show as "not enough data".
- Copy your best ZIP codes.
- Open the official USPS EDDM tool, enter a ZIP and tick the routes you want. It shows the exact homes and postage.
- Give each route its own tracking QR code with TrackFlyer, so you see which routes respond.
Planning guide built on U.S. Census Bureau data: American Community Survey 2019 to 2023 5-year estimates and 2020 ZIP Code Tabulation Areas. These are estimates with a margin of error, and Census ZIP areas are close to, but not exactly, postal ZIP codes. Pick your exact routes, counts and postage on the official USPS EDDM tool. This product uses Census Bureau data but is not endorsed or certified by the Census Bureau. TrackFlyer is not affiliated with USPS. Map: OpenFreeMap, OpenMapTiles, OpenStreetMap contributors.
Best Madison ZIP codes by business
Home services: HVAC, roofing, lawn care, cleaning
- 53716: 76% houses, 72% owners, median income $89,225 (fit 71 of 100)
- 53711: 62% houses, 62% owners, median income $101,236 (fit 63 of 100)
- 53714: 68% houses, 59% owners, median income $69,862 (fit 61 of 100)
Real estate farming
- 53716: 72% owners, 76% houses (fit 74 of 100)
- 53714: 59% owners, 68% houses (fit 63 of 100)
- 53711: 62% owners, 62% houses (fit 62 of 100)
Restaurants, shops and gyms
- 53703: 20,143 households, 89% apartments (fit 89 of 100)
- 53704: 21,798 households, 49% apartments (fit 82 of 100)
- 53711: 22,675 households, 38% apartments (fit 81 of 100)
Fit scores use the rule shown under "How the fit is worked out" in the planner above.
What it costs to mail every home in Madison
Postage is the rate per piece times the homes on the routes you pick. USPS changes the EDDM rate from time to time, so type in today's rate from usps.com and your printer's price per piece.
Homes starts at the Census household estimate for the whole city; change it to the count USPS shows for your routes. EDDM Retail needs at least 200 pieces per mailing and takes up to 5,000 pieces per ZIP code per day. Full guide: how much EDDM costs.
Madison ZIP codes
| ZIP | Households | Houses | Owners | Median income | Median age |
|---|---|---|---|---|---|
| 53711 | 22,675 ±1,000 | 62% | 62% | $101,236 | 38.3 |
| 53704 | 21,798 ±774 | 49% | 53% | $75,007 | 35.2 |
| 53703 | 20,143 ±791 | 11% | 14% | $46,618 | 24.9 |
| 53719 | 15,701 ±706 | 46% | 50% | $92,223 | 34.1 |
| 53705 | 12,353 ±588 | 50% | 48% | $82,315 | 34.8 |
| 53713 | 11,242 ±670 | 27% | 31% | $57,833 | 30.3 |
| 53716 | 8,357 ±435 | 76% | 72% | $89,225 | 42.8 |
| 53718 | 8,096 ±517 | 52% | 59% | $94,899 | 36.6 |
| 53714 | 7,812 ±474 | 68% | 59% | $69,862 | 40.6 |
| 53717 | 6,316 ±451 | 53% | 54% | $96,245 | 39.4 |
| 53715 | 5,105 ±441 | 25% | 19% | $37,598 | 21.1 |
| 53726 | 2,425 ±308 | 37% | 35% | $39,779 | 23.4 |
| 53706 | Not enough data (25 households) | ||||
| 53792 | Not enough data (0 households) | ||||
21 more Madison ZIP codes have no Census numbers, usually because they serve PO boxes or one large building only.
Pick your Madison routes on the USPS EDDM tool
- Open the official USPS EDDM tool and enter one of the ZIP codes above.
- Choose residential only or all addresses, then tick the routes you want. The tool shows the homes and postage for each route.
- Write down the route IDs you picked, then print one tracked QR code per route with TrackFlyer to see which routes respond.
Find out which Madison routes answer
Print one tracked QR code per route and TrackFlyer shows which routes scanned, what each response cost, and where your jobs came from. Free.
Plan a tracked mailing, free Open the USPS EDDM toolQuestions about EDDM in Madison
How many households can I reach with EDDM in Madison, WI?
About 142,048 households (plus or minus 2,166), a U.S. Census estimate for Madison ZIP codes. USPS shows the exact residential count for each route in its EDDM tool.
Which Madison ZIP code is best for home services?
ZIP 53716, with 76% houses, 72% owners, median income $89,225. Start with its routes on the USPS EDDM tool and track each one.
Which Madison ZIP code is best for real estate farming?
ZIP 53716, with 72% owners, 76% houses. Start with its routes on the USPS EDDM tool and track each one.
Are most homes in Madison houses or apartments?
About 45% of homes are single family houses and 54% are in apartment buildings. 47% of households own their home.
EDDM near Madison
- Milwaukee 328,839 households
All Wisconsin cities · All states · EDDM map planner · EDDM guide
Numbers: U.S. Census Bureau, American Community Survey 2019 to 2023 5-year estimates, by ZIP Code Tabulation Area. These are estimates with a margin of error; Census ZIP areas are close to, but not exactly, postal ZIP codes. City and ZIP names: GeoNames (CC BY 4.0). Pick your exact routes, counts and postage on the official USPS EDDM tool. This product uses Census Bureau data but is not endorsed or certified by the Census Bureau. TrackFlyer is not affiliated with USPS.